Why do 60% of business owners plan to increase their SMS marketing budget?
Statistics show SMS open rates are as high as 98%, and that's higher than any other marketing channel. Not only that, but most customers prefer receiving texts over other forms of communication.
• The average SMS campaign conversion rate is 45%
• The click-through rates for SMS promotions are around 19%
• 50% of respondents said that flash sale and time-sensitive promotions
SMS and MMS
98% Open Rate