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What Is Social Media Management?

Social media management is developing a strategy that drives paying customers to your business. Social management includes creating and distributing content on social media profiles and Pages, monitoring online conversations, collaborating with influencers, providing community service, and monitoring return on investment (ROI).

Managing your social media can be a full-time job. Still, with Advanced Marketing, you can outsource part of this work and focus on what you do best.

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Why is social media important in 2021?

Build Awareness: If people don't know your business, they can't be your customers. Social media boosts your visibility by making it visible to potential customers. By using social media, you can reach a wide range of audiences in a limited period. It's free to create a business profile on all social media platforms.

Top Apps, Trending, and Rising Stars

1. Facebook

With over 2.7 billion monthly active users (MAUs), Facebook is an absolute must for every brand. Keep in mind; younger generations are shying away from Facebook in favor of other platforms like TikTok and Instagram, so always consider your audience.

2. Instagram

Instagram is another critical platform for 2021. As one of the most-used social media apps, Instagram boasts 1.2 billion MAUs. New features like Instagram Reels hint that the platform still has plenty of growing and expanding to do.

3. Twitter

Honestly, Twitter isn't the most profitable platform. Tweets have a super short lifespan. Unless you're in the media or news business, it's tough to keep up. But there is one place Twitter shines: customer service. It's often the first point of contact for customers who need a quick response.


4. TikTok

TikTok has over 700 million MAUs globally and still has plenty of room for growth. The potential for swift organic reach is too good to pass up for brands and users alike. Plus, the videos are just plain fun. You can't argue that!


5. YouTube

YouTube is more of a search engine than a social media platform at this point – and the second largest search engine in the world at that. YouTube's SEO-friendly tags, descriptions, queues, and titles make it an especially friendly platform for brands with an excellent strategy.

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